Internationalization with Nonfig

How to use Nonfig for Internationalization?

Whenever someone talks about Internationalization, Ansoff matrix clicks in my mind. You must have heard about the matrix. It is a masterpiece that was developed by H. Igor Ansoff in 1957. The matrix is a strong strategic planning tool that helps senior managers and marketers to devise strategies for future growth. Half of the matrix describes the concept of internationalization by using the words Diversification and Market Development.

We will connect these two terms to internationalization later, but first, let’s understand what internationalization on a broader perspective is. Extending arms of your business beyond the geographical boundaries and selling your product in more than one country is internationalization.

Nowadays every business of almost every size is establishing its operations in foreign markets. Therefore if you want to be a successful business globally you must cater to the needs of the market or localize yourself according to every country.

So, why would a business expand beyond the geographical boundaries? The two terms of the Ansoff matrix are the answer to the question. For example, your strategic objective is to maximize revenue. Currently, you are operating in a market that has already saturated. This means that you cannot further maximize your sales in the country thus you step in other countries. This is what is known as Market Development, penetrating a new market with the existing or tweaked version of your product

Moreover, as a business, you came up with a product idea that can cater to the needs of some other country’s market. This is the concept of diversification, where you enter a new market with a new product.

Internationalization has impacted businesses beneficially and adversely both. Let’s have a look at the pros and cons of internationalization.

Benefits

  • Market diversification: Reduced dependence on a single market.
  • Customer base and Revenue: More markets you penetrate in, higher the customer base, thus, higher the revenue.
  • Workforce and Technology: A diversified workforce offering unique advantages. Moreover, access to the new technologies all summing up as a competitive advantage.
  • Cost-saving: Incentives such as tax exemption, cheaper commodities, etc. by the government to attract new investments.
  • Increased competitiveness in an originating country: You can learn strategies from international markets and apply them in your home country.

Challenges of Internationalization

  • Stepping in another country looks like an attractive idea for businesses, however, it also brings many challenges for marketers to be successful in the country.
  • Language barrier: Despite the availability of online translators language is a noticeable hurdle for businesses.
  • Local market knowledge: With whom you will be competing and how strong that company is.
  • Foreign rules and regulations: Confusing paperwork, tax and employment laws, trademark considerations, and many more.
  • Culture: The undocumented rules prevailing society!

Internationalization with Nonfig

Along with many benefits of internationalization few challenges come as well. After doing plenty of research, marketers can tweak their product as per local market needs. However, one of the major challenges they face is the local language of the country. You have your research and product ready but until and unless it is not communicated well, no one will bother to buy it. This is the time when you need to ping Nonfig to rescue you.

So, how’s the idea if I tell that you can control all the multilingual translations from a single platform for your website and mobile applications? Nonfig provides you with a unified platform that can control all the translations so that you can focus more on your strategies rather than worrying for different platforms for translations.

“Using the feature flags within nonfig has allowed us at Tribune to decouple the deployment of the code from the release of a feature. nonfig has allowed us to target our audience segments based on their native language and test new UI without the fear of exposing an incomplete functionality. I love the complete control over the timing of feature releases, even for non-engineers.” – Khadija Shafaque, Head of Development, Tribune

Have a look at all the use cases  to effectively utilize Nonfig in your application software.

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