Marketing managers utilizing Nonfig

How Can a Marketing Manager Utilize Nonfig To Capitalize The Market?

A marketing manager has to focus on many aims such as increasing the customer base, satisfying customers, increasing the market share and maximizing the profits. Aims of the marketing manager and his department holds the major chunk in the driving force of the organization.

Manager have to adopt different strategies and tactics to achieve their departmental aims so that the organization can ultimately achieve the strategic aims. Marketing managers work with a dynamic approach to maintain or increase the chunk of their market share. To match the pace of consumer preferences they keep on tweaking their product and everything that can maximize the user experience.

To catch up with the pace of the dynamic market, marketers have to also align themselves with the technical team. So that, they can improve their website, mobile applications and all the relevant material to improve the customer satisfaction. Many times such innovating marketers face lags because of configurations and miss an opportunity.

We thought that there should be a platform that can bring more independence for such innovators. Let managers do the routine configurations by themselves so that they can meet up with the consumer demands whereas, on the other hand, the technical team can work on more valuable stuff.

As a marketing manager, you can be benefited in several ways using Nonfig


As a marketer, you would always cater to the market by segmenting it into different parts. Dividing the market into sub-groups and then satisfying each group individually is the basic move for every marketer. As a marketing manager, you can create segmented configurations, so that every particular segment can experience a customized strategy.

Landing pages

As a marketer, you can create 100s of landing pages according to the segment you want to cater. Yes! Segmentation is the key to success for a marketer. You can manage the landing pages according to your customers and let them maximize the experience.


A marketing manager always tries to flourish the business beyond the geographical boundaries. Taking business beyond the geographical boundaries comes up with several challenges for marketers. One of the major challenges is to deal with a language barrier. At this point, Nonfig plays its role by giving managers control over the translations by a single platform. In this way, you can focus on your other strategies instead of worrying for the translations. You can learn more about internationalization here.

A/B testing

A/B testing is also known as split testing and bucket testing. It is a method of comparison used by businesses to compare two different versions of webpage, app, CTA or anything related to their business. Whichever version is more result generating, business opts for it. Many large and successful businesses keep on applying A/B testing to enhance the customer experience. Using our platform, as a marketer, you can apply A/B testing and keep enhancing the customer experience.

Headless CMS

Nowadays we are not sure that our customer is using what type of device to access our content. Every device has a different display thus the content must be managed in a way that it can be displayed on any device. We create ease for the marketers, they can focus on the quality of the content only whereas, and our platform will take care of the content management.

Headless CMS for marketing managers - nonfigUser targeted notifications

You can create targeted notifications based on the behavior of your user and pace up the successful flow of customers in the buying funnel.

create user targeted notification as a marketing manager using nonfigA lot else to do

Now you don’t need to ask the developer to create coupons for you, however, now you can define valid CSV file with valid coupon codes as a marketer.

Moreover, you can deliver messages, notices and announcements without releasing a single line of code

Also, you don’t need to publish every modification of the mobile app on the store. Using Nonfig you can do it without publishing it on the store.

There is a lot Nonfig has to offer for the marketers. Use of the platform is limited to your imagination.

Localization with Nonfig

When To Localize Your Business

Whenever I come across the words Globalization, Localization or Internationalization, a quote of Ludwig Wittgenstein clicks in my mind “The limits of my language mean the limits of my world”. Language is one of the most impacting factors  that can act as a huge barrier in adopting someones culture, values and building trust.

Right Time To Localize

Are you experiencing a stagnant pattern in your sales? Have you applied all the possible marketing strategies to pull the curve up? It might not be the right move this time. You might be trying business unit strategies at the time where you should be using strategic level strategies.

Your business might not be expanding because your existing market might have saturated with the product you are selling. Now what? You can now either bring a new product and start recapturing the market or penetrate with the existing product in the new markets.

Expanding your business beyond the geographical boundaries is popularly known as globalization. Globalization comes with its perks and draws backs. You can learn about the pros and cons of being a global business here.

When you are globalizing your business, you need to localize it first. Localization refers to adapting your product, content and your business as per the needs of local customers. Now comes the question that is localization important? Answer to the question is Yes!

Here are some benefits of localization:

Satisfied Customers

Localizing yourself doesn’t limit you to only translations, but, it means adapting the content to resonate with the culture and to meet the local peculiarities. Moreover, localisation minimizes the defeat from competitors as it helps you to create more appealing user experience for your diversified clientele thus resulting in overall increase conversions.

Moreover, according to a research, 9 out of 10 people in Europe prefer to buy and consume a product in their local language. This shows localization has a great impact in mitigating the cultural sensitivity risks and creating more brand association with customers.

Never-Ending Customer Base

Businesses prefer to explore the markets across the geographical boundaries rather than staying stuck with the existing customer base. Spending millions on research and bringing in a new product is a high-risk decision. However, it’s less riskier for businesses to expand in the international markets.  Moreover, if you can tweak your product as per the local needs of the people, you can keep expanding the customer base. 

Localization Eliminate’s Barriers To Entry

There are many barriers a business faces when stepping in a new market. Similarly, making customers buy your product is a huge barrier. When a business localize itself according to the customers and communicate as the customers want to be communicated, one barrier of lead generation is already eliminated. And when the business gets the advantage of customer advocacy, it helps a lot in eliminating other barriers to penetrate and gain a firm footing in the market.

Eliminate barrier by using nonfigHow To Get Started With Localization?

When a business is expanding its arms beyond the geographical boundaries, it must be equipped with proper tools and elements to easily step-in the new markets. Here are some must-have elements for a business to conquer the international markets.

Localize With Nonfig

Firstly Nonfig your business! It’s a must need to get a platform where you can handle all your multilingual translations. Why? So that your managers and stakeholders can concentrate on other business strategies rather than worrying for local translations.

Planning And Research

A business doesn’t launch its product even in the local market without researching the market. However, here we are talking about expanding in the international markets. Your business must be equipped with the proper information about markets you are planning to enter, which means information from competitors to culture ruling the society.

Planning not only includes planning about the external factors affecting the business but also planning your internal situation of the business. This mainly includes planning a strong workforce that can conquer the new markets.

Localization with NonfigImplementation And Plan B

With all the plans and research, you must implement them well. Sometimes the best plans fail because of the poor implementation.

Moreover, sometimes a perfect looking product fails when it reaches the market. Thus, you should step in the field with a Plan B which means how to cope up if the business doesn’t elevate as expected.


What is Nonfig - Software Configuration Management

What is Nonfig?

What if your business doesn’t need a software developer for routine behavioral changes?

Whenever you want to make small tweaks in your software, you get ‘developer’ locked. Also, you have to wait for hours and sometimes for days for the change. And, if the configuration doesn’t work for you, the waiting continues.

Nonfig is here to rescue you from lags! As we call it, The “Google Docs” for your software configurations!

Nonfig is a Centralized software Configuration Management Platform which reduces developer impact on behavioral changes of a software feature. You can store, modify and operate software configurations from a unified platform. 

Nonfig is a software configuration platform that aims to provide more Independence and Control to product owners and managers. We provide a platform where you, a non-technical person can do routine behavioral changes by yourself independently without any help from a non-technical person. And you know what’s the best thing? You can do the changes within a few clicks and minutes. Moreover, you will be provided with a platform where you can switch to the technical or non-technical version, whatever suits you.

Moreover, we also believe that configurations should not be the part of the Version Control System i.e GIT and non-technical people should be empowered further to drive the changes.

You can do your configurations easily without releasing a single line of code, just with a few clicks! So, now you can focus on the business strategies without worrying for developers.

What Is Software Configuration?

Diving deep into the development ecosystem, we come across software configurations.

The software configurations are essentially editable text files that contain the information required for the successful operation of a program. The files are structured in a particular way, formatted to be user-configurable.

While some configuration is hard-coded into software, settings that you can change are included in config files.

Mostly, the widely known standards are used to structure data in these configuration files, like:

  • JSON (JavaScript Object Notation)
  • YAML (YAML Ain’t Markup Language)
  • XML (eXtensible Markup Language)

Some programs load the information stored in their config files when they start. Meanwhile, others periodically check the config file to see if it has been changed.

How will I be benefited by Nonfig? 

We will benefit you in terms of time and money both! On average, three developers will cost you ‎€150 for an hour. So, if you are doing a minimum of 30 modifications per month, it will cost you ‎€4500 per month. However, Nonfig will be charging you ‎only €300 per month. Hence, reducing your cost by 92%!

Time is money. A typical software modification and a reverting process can take hours and even days, however, we save you 80% of your time!

How? Because you will be able to do the configurations by yourself in a few easy steps without writing a single line of code!

Time & Budget benefits by using Nonfig

Features of Nonfig

Nonfig is life-in-heaven for all product owners. Let’s dive into the value we deliver to you.

Revert on one click

Got better results in your previous configurations?

Want to revert?

Don’t worry; you can revert to the previous version on a single click! YES! You don’t need to drain your time waiting to come back on an older version.

Example: While working on a project you made some configurations. Using our analytics you observed that the previous version was more efficient for your business model. Therefore, you want to revert to the earlier version. No worries! Revert on a single click!

How is it different?

When you want to revert to a previous version in a conventional way, you require a developer for it. And the developer takes hours and sometimes days to get you on track.

In short, avoid the lags and revert within seconds with Nonfig!

Customized Segmentation

Divide and rule your target market!

You can create segmented configurations, which means only a particular segment of your customers can experience the new strategy.

For example, you want to launch a sales promotion offer. The offer is that you will be offering discounts to your customers with particular names. And, the names will vary daily so that other named customers can also avail the offer. Seeing that, you will need a customized configuration for your web page and application layout. So, customers who can avail discounts can experience a different version compared to the rest. Eventually, this all can be done quickly by using Nonfig!

Customized Segmentation in Nonfig

Choose your UI

Are your customers bored with using older User Interfaces?

Try our user-friendly interface, or you can customize it as you require.

Also, you can design user-targeted notification UI through which you can target your segmented customers.

Modify and structure your Access policies

Independently handle who could do what!

Define configuration accessing policies easily. You can easily customize or allow access to individuals to individual configurations. They can be defined by role, applications, department, or any axes that you want.

Hard to get?

Let’s understand this with an example. There is a configuration, and you only want some people with a specific profile located in different countries to see, create, and modify it. You can create and edit your access policy by designation and location to share the configuration with those limited people.

We understand that every business is risk-avert. Thus, you can easily set up a process to review and approve every configuration change to mitigate maximum risk.

So, modify your policies easily and experience the instant effect!

Choose your language

Get it in your preferred command line. In other words, just tell us about your preferred command line, it’s either JSON, Yaml, XML, or any other format you like.

Choose your language in Nonfig

Tracking Analytics

Every business department tracks analytics to respond immediately and avoid missing an opportunity. So why not track configurations as well?

We provide you with a real-time analytical interface. So, you can track the usage of every configuration and react immediately to its impacts. In short, our analytics help you to identify deprecated configuration and respond to it accordingly.

Analytics Dashboard


You are safe with us!

When it comes to the security of your data, your data is encrypted using encryption algorithms with your credentials. Moreover, you and your team members to whom you explicitly grant access to every configuration file through your policies will get access. And, neither Nonfig nor any of its employees can access your data.

Early Access

Give us your valuable feedback!

We proudly announce the launch of our “Pilot Program“. We believe that you, our customer, is the sovereign. Step in, experience Nonfig and give us your feedback. Fill your email below and become our pilot customer.